
Human, straightforward, effective.
Birnstiel Coaching & Mentoring - Ireland
Ethical Practice & AI
Guess how many 'coaches' you will find, if you enter 'coach' as a search term into LinkedIn.
Around 5 million!
And I am sure there are brilliant minds amongst all of them.
If considering ICF accreditation though, only 1% of those 5 million is ICF-certified.
I am committed to belong to a group of professionals that is well trained and affiliated with reputable professional bodies such as the ICF and the EMCC.
Ethical practice is very important to me.
Apart from continuously working on setting ourselves apart as Professional Coaches in an unregulated industry, we now also have AI to contend with - no problem, we Coaches love a challenge!
Given AI is becoming an increasingly big part of our lives, you will find my stance on this important topic in this section.
Ethical Practice
I’m practicing within the ethical frameworks of the European Mentoring and Coaching Council (EMCC) and the International Coaching Federation (ICF).
As part of being a practising Coach, I am required to meet with a Coaching Supervisor on a regular basis to talk about my coaching practice. The Supervisor is there to ensure the applied coaching practice is congruent with the code of professional practice set out in the European Mentoring and Coaching Council (EMCC & ICF) code of ethics.
(Note that the Coach will not disclose a Client’s name or the content of any coaching sessions.)
I hold a Diploma built on ICF-accredited training - I'm currently working towards the required amount of credentialing practice hours to achieve my ICF certification Level 1, aiming for 2027.

AI
Whether we like or dislike AI – it’s here to stay and it’s very likely to grow in every corner of our lives and professions.
For my practice, I’d like to reassure you that the coaching and mentoring you’ll experience with me fully comes from me as a human.
I can reassure you that I NEVER add any content or context, that my coaching & mentoring clients provide, into an AI tool – so our conversations stay confidential with me and do not land somewhere they shouldn’t.
You're looking for help after being confused by AI?
You may have been consulting with an AI tool on your goal or challenge before contacting me – and that is totally ok, no judgement!
As a next step, we can now work through the further questions that may have come up or any contradictions you encountered.
Let's make sense of it all with a solid dose of human heart, soul, and empathy.